Things Just Got Real
After one year tinkering around in the kitchen, thousands of lessons learned how not to make a cookie and one big 'ah-ha' moment, I'm very proud (and completely terrified) to announce that Bald Baker was born on January 1st, 2017 and is alive and well.
My mission is to reconnect you with the simple joys in life by offering delicious, glycemic-friendly, worry-free desserts. We are a sugar-conscious company that wants to make desserts accessible and enjoyable for everyone.
Our website is live at www.baldbaker.ca where we're signing people up for our newsletter to hear more about our upcoming launch, to get first dibs on our cookies and brownies, to get coupons and to get in touch with our community. Links to our Facebook, Twitter and Instagram accounts are there too...
As it takes a community...I want to specifically shout out Chris Neuman for his expert work on our logo, Michelle Rosenstock for her infectious enthusiasm, passion and talent for baking and most importantly, my family, specifically my beautiful wife Jess Sennet for her support. She's tried a lot of really really really disgusting 'experiments.'
It's really scary being an entrepreneur, but I'm confident that I'm on the right track. The problem is that for the health-conscious, for which diabetics are a very large subset, a good cookie or dessert can wreak havoc on your system. Plus.. it's hard to eat just one. It saddens me that Diabetes Canada estimates that today, one in three Canadians lives with diagnosed diabetes or ‘prediabetes,’ and as many as 60% of Canadian adults are overweight or obese. These statistics represent a snapshot of the tragic epidemic that is mirrored in the US and indeed, around the world. The trend toward diabetes, insulin-resistance and obesity in the majority of such populations points to a depressing conclusion about the general health as well as an urgent need to support those afflicted -- it’s time to start building programs, products and support for this ever-growing and under-served demographic.
Bald Baker aims to take the first step towards creating hope and encouragement for those aware and/or affected by focusing on desserts, the ‘Achilles Heel’ and ultimately, by building a life-style company.
With our focus on innovations in baking, high quality real-food ingredients and great tasting treats, I hope you'll come along for the ride, support the cause or at the very least, treat yourself to one of our delicious cookies or brownies.
Thanks, and stay tuned for the launch in the spring. Cheers
- Dan Sennet, Founder and CEO