Why I Hate Writing Blog Posts
In an Inc.com article entitled 3 Marketing Lessons I Learned From Writing an Entire Book in 72 Hours John Nemo, the author, writes that "content is how you prove your credibility, authority and expertise before someone ever speaks to you in person. It's also how you get discovered, recommended and referred for business by complete strangers online."
Before I even created Bald Baker, I knew that I had to have content. And not garbage, but good, credible, relevant reflections of myself, my company and the world in which we live in. I wanted to be transparent and more importantly, for people to understand the mission of the company and then of course, to buy in and to help me grow it.
At first, I had ideas. I even wrote them down. I even blogged about them! But then business happened: the day-to-day of running it combined with keeping my eyes open for the big picture to reveal itself, the weighing of a myriad of opportunities, all combined with my family, my friends... you get it.
And every so often, I get a google calendar reminder to write a blog post and my blood boils, just a little. In short... I hate writing blog posts. I'm not saying that I'm too busy to write; rather I struggle to find that gem of an idea to write about when I'm forced to think about it.
I have a very strong relationship with my mother. So strong, that we probably speak to each other once a day. I'm blessed. Truly. She always starts our conversations with, "what's new?" and I reply in kind: "not much" and she then responds, "no news is good news." I'd say for 6 out of 7 days of the week, nothing is notable enough to bring up. It's like that day after day.
So the question I try to always ask myself when I want to get to the bottom of something is, "so what?" You see, my conversations with my mother are a bit of a lie; or rather, not a full volunteering of the truth. In fact, a lot happens during the day of an entrepreneur. Every little conversation, every email, every interaction, every moment spent thinking about the company is actually an opportunity. Something worth pursuing. Something worth blogging about or calling home for.
The moral of the story is that instead of searching long and hard to find something to write about (really, to feel strongly about), it's probably right in front of you. Tomorrow, I'm going to bake in 6 hours what would have taken me 24 just three months ago. Yesterday, I would have considered it just another Manic Monday, but upon further reflection, that's an accomplishment that I can be proud of. This past weekend, I personally delivered the company's second sugar-free birthday cake. In the moment, it was a task. From another perspective, we have precedent for a new line of business!
The company is growing, cookie by cookie; cake by cake. Our experience is seguing into expertise in a burgeoning industry and I for one am very excited to keep writing about it.