The Effect of Entrepreneurship on Relationships
As an entrepreneur, I believe that my relationship-building skills have been the most utilized and the most significant catalyst to the company's growth. Yet, as I form strong bonds with the company's consumers, our retail partners, our suppliers and our vendors, I can see how easy it is to weaken the ones I have with those who are truly closest to me.
What I mean by that is every time I see a repeat customer, there's a warm, familial greeting; same goes with a retail contact that has agreed to carry our product. It's like meeting a new best friend and you can't express your joy or gratitude enough. But the people who are directly responsible for this company's growth, the ones who poured forth their blood sweat and tears in the form of late nigh packaging parties, listening ears, sympathetic advice or just standing with me for countless hours at the markets, events, expos and tradeshows, are the ones most easily taken for granted and under-appreciated.
It's a shame and loathe as I am to take responsibility, I am to blame.
I'm not alone. In fact, I've come into contact with too many people in similar positions - growing companies requiring every last waking breath of the entrepreneur(s) behind them, but at great personal expense. It's ironic in that like me, many entrepreneurs are building their companies inspired by- and in the name of, their loved ones. It's a difficult balancing act - professional success requires focus and great effort, but so too does maintaining healthy relationships. The people who love you and who have been there for you every step of the way deserve your mutual love, admiration and respect. Undoubtedly, they have it, but it's important to express it from time to time. That admittedly, is a daily struggle for me, but I'm trying.
So what's one to do? I think that no matter what, the support of your family and friends is committed out of love for you (and perhaps, if you're lucky, a shared vision for your company) and so it's your obligation to do everything possible to make the company successful. Your success is their success. Otherwise, a little token of appreciation can go a long way. I once presented my wife with four different brownies to sample to which she replied, "I've waited a long time to finally get my rewards from this company." I mention that moment because of my belief that when it makes sense, include who you can in the process - let them know that their opinions and advice are appreciated. And when and wherever possible, do something profound and yet so simple: say "thank you."
As we enter the anniversary of our first packaging party before the Niagara Food and Drink Festival, the very first time we went to market with a product, I want to say thank you. Thank you to those of you who have been there for me and for this company. Thank you to the people that have stayed up past any reasonable hour to help stuff cookies into wrappers and then into boxes. And thank you to whose who have donated their time and money and advice and guidance and support to help us keep pushing forward. Great companies are created good people surround themselves with great people. I am forever indebted to the great people in my life.