Our Story

We believe that everyone should be able to eat a simple treat and enjoy it with guilt-free satisfaction.

After all, YOU DESERVE IT. 

But that is a struggle for far too many. This problem is exacerbated by the snack food industry’s rabid use of deceptive health- or functional claims designed to trick people into thinking that they’re eating ‘better-for-you’ products when in fact, the sugar content in these treats is nothing short of criminal. Bald Baker is taking the opposite approach by being transparent, honest and intentional with the use of our ingredients. We just want to make delicious and exciting, healthy, low sugar treats to offer options for everyone to indulge his or her sweet tooth without the consequences. 

Dan's father, a type II diabetic, has this struggle and he suffered a traumatic health scare as a result of it back in 2015. Bald Baker was started shortly afterwards with Dan's dad in mind and the intention was to provide your sweet tooth with a better choice. Bald Baker’s ultimate aim is to start building products, programs and support for the sugar conscious consumer who just wants to have their cookie, and eat it too.

Dan Sennet

Founder & CEO

Tinkering around in the kitchen has been one of Dan's simple pleasures and early joys in life. Dan's Bubbe used to bake delicious cinnamon cookies called Ship Captains (pronounced with reverence as "Ships Capins"). Without fail, these treats put a smile on the face of everyone in the room. It is with her in mind, as well as his father who struggles with Type II diabetes, and the many millions of others that are trying to make healthier food choices, that Dan started Bald Baker. Leaving his "wantrapreneur" shoes by the way side and embracing his true calling as an entrepreneur, Dan left his finance career in New York City  to build on what his Bubbe taught him: put a smile on the faces of everyone around him by offering something delicious; something to reconnect you with life's simple joys.

Michelle Rosenstock

CCO

A lawyer by training, Michelle's true passion is food. George Brown College's training, honed with countless hours in her personal kitchen and experience at one of Toronto's only vegan and gluten-free bakeries, have combined to create a monster....a Cookie Monster! Michelle draws upon her love of dessert, deep interest in nutrition, health and wellness, a strong understanding of the health-conscious food industry and target consumer, as well as professional experience in the corporate world, to lead Bald Baker's product development as Chief Cookie Officer.

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